COMMUNICATIONS & DESIGN
Detailed strategy plans can provide you with all you need to know, to ensure you communicate persuasively on the right marketing channels with enticing designs. Designs that encourage your target audience to buy. Good communications and design:
- Are targeted and focused.
- Are suitable for each type of customer.
- Always represent your brand.
- Showcase your values.
- Deliver a simple and effective message with each communication.
- Are timely and relevant.
Learn how to create your communications and designs below.
Communications and design impacts on everything from your logo to your whole brand identity. The purpose is to communicate a story, the message your want you audience to hear in an intelligent and visible way. Steve Jobs said:
“Design is a funny word. Some people think design means and how it looks. But of course, if you dig deeper, it’s really how it works.”
Read more in Chris’s blog here.
Psst: Listen to his 1983 presentation to the International Design Conference in full here. He really knew his market, how important communication and design was and what the future would bring.