Marketing strategy follows your detailed research. You will have all you need to know to build the strategies for each area of your business. Your marketing strategy should support the overall aims and goals for your business. A good strategy should:
- be made from sound research – not based on assumption
- ensure it follows the core values of your business
- work towards the overall business plans, goals and aims for your company.
Social Media Strategy
Michal Porter is the founder of modern strategy and one of the world’s influencial thinkers on management and competitive. He said about strategy:
“Strategy 101 is about choices: You can’t be all things to all people.”
We think he nailed it with this. To have a strategy is to understand you goals, objectives and core values and ensure your strategy strives to achieve them. To learn more about why it is so import read in Chris’ blog here.
*Learn more about him here, currently residing as a Professor at Harvard Business School!